OCTOPUS

OCTOPUS FARMING

PROBLEM: An estimated 3 trillion sea animals and 80 billion land animals are killed for food each year. Most of them are raised in factory farms which harm the environment and natural biodiversity.

OUTCOMES: To prevent the construction of facilities that aim to "process" 1 million octopus per year in an "ice slurry", requiring an estimated 30+ million crabs and fish to be used as feed. To change public ideology around eating octopus and other sentient creatures by influencing mainstream media, and to influence the development of alternative protein.

ANNUAL IMPACT: 1,000,000 octopus, 30,000,000 animals used as feed per year. Paves way for other legislation to use ecological and ethical concerns as justification.

HOW: Working directly with lawmakers in localities across the United States, Canada and the U.K. to implement legislation

TRACK RECORD: In 2024 we: successfully banned commercial octopus farms in March in Washington State, introduced legislation in Hawaii, collaborated and supported mirrored legislation in California, Confirmed sponsorships for the bill in 2025 in Oregon and Connecticut, and are actively working on more localities to be announced. Permits for the "world's first commercial octopus farm" were denied in April 2024.

FUR FARMING

PROBLEM: An estimated 100 million animals are commercially farmed for their fur worldwide every year.

SOLUTION: Helping the fashion industry (farmers, designers, retailers) transition from fur to environmentally-friendly, cruelty-free alternatives

COMMUNITY OUTREACH GOAL: Hawaii Tourists and Seattle Residents

CORPORATE OUTREACH GOAL: Louis Vuitton Moet Hennessy

GOVERNMENT OUTREACH GOAL: Washington State

OUTCOMES: To reduce demand for non-essential animal fur products and therefore transition factory farms to non-animal specialty crops. To influence public attitudes around wearing fur and other animal based textiles and to support the development of plant-based alternatives.

ANNUAL IMPACT: Estimated 100,000s of minks no longer in production

HOW: Working directly with lawmakers in Washington and the United States and direct corporate outreach to designers using fur in their products, like Max Mara Fashion Group.

TRACK RECORD: Introduced 5 bills to ban the production or sale of fur in Washington state in 2021, 2022, 2023 and 2024 and supported bills to ban do the same in Oregon, Hawaii and Rhode Island. We collaborated on campaigns that ended the sale of fur at: Macy's, Nordstrom, Saks 5th Avenue, Canada Goose, Moncler, Mario's, and Paul Stuart. Since the beginning of our campaign there has been a 40% reduction in fur factory farms across Washington state, and a 54% reduction country-wide.

ANIMALS IN TRAVELING ACTS

END GOAL: Remove animals from entertainment, research and other industries

SHORT TERM GOALS: Ban the sale of small mammals as pets in Washington, ban the use of exotic animals in traveling animal acts in Washington and Oregon

WHY: An estimated 5.5 billion wild animals are commercially farmed worldwide every year to be be killed or sold into captivity. It's estimated that around 500,000 animals are used in cosmetics testing each year alone.

OUTCOMES: To reduce demand for animals as pets, animals in the entertainment industry and animals used as research. To influence public opinion on the use of animals for any reason.

ANNUAL IMPACT: Hundreds of thousands of animals in breeding mills and sold to research.

HOW: Working directly with lawmakers in Washington and Oregon to implement legislation.

TRACK RECORD: Successfully passed legislation to mandate cruelty free cosmetics in Washington State in 2024, Introduced 5 bills to prohibit exotic animal performances in Washington and Oregon, deterred animal performances in Oregon and Washington in 2022 and 2023.